In 1978 Renzo Rosso started DIESEL with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.
Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.
With free next day delivery on orders (must exceed £75) there's never been a better time to shop at Northern Threads.
If you have any enquirers about our offers and delivery terms, please contact us via email or call 0191 454 7358 to speak to a member of our team about our DIESEL products or email us or why not visit our friendly staff in our Northern Threads store located in South Shields.