Ted Baker

No Ordinary Designer Label

From day one Ted Baker has set out to do things a little differently. After all, you only get noticed for doing things that go against the grain, not by simply going with the flow. Take their marketing strategy for example, that has remained the same since the very beginning… primarily by word of mouth and out of the ordinary. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special World Cup 2006 football cards, Roy of the Rovers style? Like a lot of brands who have shot to success, Ted Baker started out specialising in just one type of clothing – men’s shirts, quickly establishing a reputation around Glasgow and beyond for quality contemporary shirting.

Ted has kept three key beliefs throughout, an unswerving commitment to quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased. Each garment has his personality woven into it.

Ted Baker is one of the fastest-growing leading lifestyle brands in the UK with the collections expanding rapidly each new season. You can find stores across the globe from the US to Dubai, not bad for a menswear brand that was only making shirts back in 1987. They have now gained such a highly respected reputation that a specially designed Ted Baker store was erected and, fully merchandised on the Prague set for the 21st James Bond film Casino Royale. Nothing says cool quite like being featured in a 007 film.