Sergio Tacchini has been an Italian Davis Cup Champion from 1959 to 1966, the year he set up a company to produce and distribute sports apparel and footwear. He started out by providing clothing for his former team mates and put colour onto tennis track suits and strips for the first time.

Away from the world of sports many cool icons including various bands starting and following retro sportswear fashions have regularly been seen swaggering around in the famous Sergio Tacchini label.