Emporio Armani is the only diffusion line that is still mainly designed by Giorgio Armani himself, meaning the collections are always true to the original spirit of the brand while containing a contemporary feel. You can expect to find high end ready-to-wear clothing alongside robust yet designer accessories - meaning it's a highly accessible line.
The line prides itself for being at the cutting edge of fashion; creating apparel for the modern man that aims to set trends rather than follow them. A big part of this is winning kudos from their predominantly young customer base by featuring the biggest names in the world of celebrity. In 2010 for example the faces of the brand were football superstar Christiano Ronaldo and arguably the hottest woman in the world - Megan Fox. This always raises brand awareness by a huge amount, resulting in Emporio Armani (and their clothing) being much sought-after/the apparel to be seen in.
This is why we're delighted to stock Emporio Armani here at Northern Threads. Our customers enjoy the output from Armani so much so that we have Armani Jeans under our roof too. If this isn't a clothing company you've investing in before then now is the time - plus thanks to its timeless appeal they're items that are gonna last you a long time.