Since its birth a mere 5 years ago, Northern Threads has consistently been looking for ways to keep ahead of competitors; the continual introduction of new brands, global expansion and a plan for a worldwide takeover… Well maybe not quite that yet!
After a world wind five years, the opening of two standalone stores and the introduction of an ecommerce online store, the Northern Threads brand is going from strength to strength. The last six months has seen the company massively invest in their online presence, securely in the knowledge that online trade is here to stay. Although primarily based in South Shields, a small sea side town in the North East of England, the company dealing in premium Mens Designer Clothing, now ship worldwide on a daily basis, with orders flooding in from China, Australia and the United States.
New for the Spring Summer 2012 the two stores are welcoming the exciting additions of Adidas Originals, Eleven Paris and the luxury swimwear brand Vilebrequin, amongst others. These new brands the company feel will significantly add to the overall brand profile which is split between the two South Shields stores, Northern Threads and Edit Clothing. They will sit alongside the ever popular brands of Polo Ralph Lauren, Hugo Boss Green and Original Penguin. Co-Owner, Philip Goodfellow said of the latest arrivals ‘We’re really pleased to have been able to take on so many more prominent and well respected brands; the stores were missing that urban sportswear feel and so we feel Adidas especially will help fill the void and appeal to a whole new audience, whilst at the same time providing our current client base with additional choice when shopping with us.’
The company, as previously mentioned are flourishing within their online ventures, with specific ranges such as Pretty Green selling exceptionally well. The Pretty Green brand in its self has gone from strength to strength and is highly sought after both within the stores and with the online base of fans it has created for the company.
To welcome new customers into shopping online at www.northernthreads.co.uk, the company are offering a saving of 10% off every first order placed along with free delivery on all orders over £150. The website has since become synonymous with reliability and excellent customer service, with the majority of customers choosing to repurchase from it time and time again.