Bradley Wiggins Arrives

This is one of the most highly-anticipated collections we’ve ever had and it’s finally here!

The modern Mod King who has single-handedly (whether intentionally or not) led a renewed revial of classic Mod fashions back into the British mainstream has returned to working with Fred Perry. It’s a pairing-up that makes an awful lot of sense and the clothing has been promptly whipped off every shelf as fast as it has been put on there.

His capsule collection for Spring/Summer 2013 features fresh, clean colours and a down-to-earth sensibility which mirrors that of the man himself.

The campaign was shot in a no-frills working men’s club and led to Wiggins being heckled by two passing teens on bikes – naturally he took it all in his stride. For a man who has won the Tour de France and several Olympic gold medals, he has no airs or graces and has produced clothing which he thinks will appeal to men of similar sensibilities.

Below you’ll find our picks from the new collection (that also come in other colours) or…


Strada Bianche ShoeStrada Bianche Shoe – White

Upper: Leather/Textile, Sole: Rubber

Modernist Cycling ShirtModernist Cycling Shirt

100% Cotton, Machine wash

GB Tipped Bradley ShirtGB Tipped Bradley Shirt

The time honoured slim fit Fred Perry shirt has been revisited.

Golden Age Cycling ShirtGolden Age Cycling Shirt

Evocative of cycling shirts of the 1950s and 60s, features a contrast stripe panel across the chest and the back.

Strada Bianche Shoe - Dark Tan

Strada Bianche Shoe – Dark Tan

Heritage sports inspired shoes, designed as part of the Bradley Wiggins Collection.



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