Men’s designer clothing – Penguin – The Retro Golf Trend

Penguin, the men’s designer clothing label, is one of the leading fashion brands behind the trend for retro golf styles. Over the past few years especially, fashion-conscious guys have been snapping up the polo shirts, sweaters, trousers, shirts and suits that are all reminiscent of the great days of golfing. The fifties and sixties styles are now as popular as ever, with pop and rock stars as well as guys on the street sporting the fashions. This is how Penguin came to be one of the forerunners in the mens designer clothing race to offer the best golf-style fashions across the globe.

Penguin can lay claim to being the creators of the first iconic golf shirt to be introduced in America by any mens designer clothing company. A salesman from its parent company Munsingwear, an underwear and military supply company, spotted some stuffed penguins in the window of a New York taxidermist in 1955. He took one home as a joke, but then realised ‘Pete’ the penguin would make a great mascot and logo for golf shirts. The first item to come off the production line was an instant classic, and the first shirt to feature a ribbed slice of fabric on the underarm to prevent tears during an enthusiastic golf swing. Soon an Original Penguin by Munsingwear became a staple brand amongst suburban leisure wear, with the likes of Arnold Palmer, Bob Hope, Bing Crosby and Richard Nixon sporting the shirts.

Having achieved such great success throughout the 80′s and 90′s, Munsingwear decided it was time for its iconic mens designer clothing range to undergo a facelift. The Original Penguin label was updated in 2003, with a new team of designers injecting it with modern style and a touch of humour to make it a sought-after brand. Now the label has acquired hip status, with both its men’s and women’s ranges being worn by fashion lovers on both sides of the Atlantic.

The Penguin label can attribute its success to the way it harnesses the cool retro look of the sixties golfing icons. Its trousers in golf checks, stripes, herringbone and slim fit styles keep it ahead of the fashion pack, whilst its polos are so popular thanks to the iconic ‘Pete the Penguin’ logo – ditto its wide range of cotton t-shirts. High quality knitwear, suits, jackets, sweaters and ties all work perfectly together to create one of the hottest looks around – from one of the world’s coolest men’s designer clothing labels.