Nike – Just Do It

'Just Do It' is probably the most recognisable slogan in advertising history. That's some feat. And the success of the Nike advertising campaign has ensured the brand has managed to kick its competitors to the roadside. The Nike running shoes and Nike men's designer clothing range are worn by sporting heroes and celebrities alike. And the huge success of the Nike 'Just Do It' slogan has been analysed by advertising students eager to work out the secrets of Nike's phenomenal success.

The Nike 'Just Do It' slogan was said to have emerged in the late eighties. An ad agency who met some of the Nike employees were impressed with the brand's attitude and commented: “You Nike guys, you just do it.” And the Nike slogan took the brand to the stratosphere – after struggling against other men's designer clothing and footwear brands such as Reebok, the 'Just Do It' campaign saw Nike designer men's clothing and running shoes become massively sought after - sales rose fast in the nineties.

In the nineties, men's designer clothing lines really took off – it was the era when everybody became brand conscious and Nike became a leading name for men. Nike meant sports, and for men looking for designer clothes, the brand encapsulated their attitudes and fit their ethos. Unlike women, men's designer clothing needed to have an active, go getting attitude, which is why the 'Just Do It' slogan hit so close to home. The success of Nike designer men's clothing and sport's shoes were put down to the fact the brand achieved a rare thing – it became mass market while retaining its anti-establishment tone. Nike is a brand as powerful and weighty as Coca-Cola. And one of the secrets of creating brand success for men's designer clothing is image and advertising. It's not surprising that Nike spent $300 million on advertising outside of America between 1988 and 1998. Nike not only led the field in men's designer clothing, but transformed sport's shoes from being practical, functional footwear into must-have designer items – with an estimated 80% of trainers sold not even used for sporting activities. It's no wonder Nike is still the leading men's designer clothing and sportswear brand across the world.

Northern Threads offers a range of men’s designer clothing from its online store and from its hugely successful high street store in South Shields. Our owners have more than 20 years’ retail fashion experience and are dedicated to bringing the best designer clothing to your door. With a great range of labels, including Lyle and Scott, Fred Perry, Moschino, G-Star, Nike, Diesel, Penguin and Hugo Boss, and the very best in customer service, you can be sure that however you choose to buy, you’ll get a great experience. Call 0191 454 7358, email info@northernthreads.co.uk or browse online to find out more.