Men's designer clothing - Nike - Going for Gold

Fans of sports and athletics have been glued to their TV screens for the past few weeks, as the 2008 Olympic Games have wowed the world with drama, controversy and the most incredible sporting feats by some of the most brilliant athletes in history. Suddenly everyone wants to take up sports and once the games are over, will want to get their trainers on, get fit, and get on the sports courts. And what better way to emulate the Olympic sporting heroes than wearing Nike, one of the brands that is helping so many athletes to the medal table with its high performance products.

Nike is a sportswear and men's designer clothing brand associated with some of the greatest names in athletics history including Carl Lewis and Sebastien Coe. It has also sponsored great names off the athletics tracks, such as tennis players Andre Agassi, Pete Sampras and Roger Federer. But as well as sponsoring athletes, Nike is often the brand of choice for those competing in the Olympic games and other high-profile sporting events from basketball to cricket. Not only do players value the high-performance qualities of the Nike brand, but they also love the style of its products. The Nike swoosh logo is instantly recognisable, and immediately equated with performance, fashion and durability.

One of the reasons Nike has become a favourite of Olympic sporting stars is because of its reputation for producing the world's best performance products. The highest levels of technology go into its footwear, giving athletes the best chance possible in their field. Precision fits and foot and ankle support are all vital components of Nike shoes, making it an essential brand to wear for injury prevention and comfort as well as style and performance. Some of its most renowned products include the Nike Air shoe and its high-tech Nike + trainer for runners, which links up to iPods to monitor performance. Recent additions to the Nike family are the Air Zoom Yorker for cricketers, a shoe 30% lighter than its competitors, and the Air Jordan XX3, a basketball shoe designed with the environment in mind.

However, not all Nike shoes need to be worn on a sports pitch. The brand is just as famous for its street wear, and the adaptation of its styles to skate and hip hop cultures. Because of the high comfort and style of all Nike shoes, even non-sporty types can enjoy wearing their trainers, and team them with men's designer clothing labels for a cutting edge look.

Northern Threads offers a range of men's designer clothing from its online store and from its hugely successful high street store in South Shields. Our owners have more than 20 years' retail fashion experience and are dedicated to bringing the best designer clothing to your door. With a great range of labels, including Lyle and Scott, Fred Perry, Moschino, G-Star, Nike, Diesel, Penguin and Hugo Boss, and the very best in customer service, you can be sure that however you choose to buy, you'll get a great experience. Call 0191 454 7358, email info@northernthreads.co.uk or browse online to find out more.