Men's designer clothing - all power to Nike?

Like a number of other hugely successful men's designer clothing labels, Nike has a sports background. The technology used for sportswear, combined with clever marketing and carefully-targeted sponsorship deals has made Nike a household name across the globe.

Nike may be on a mission to be the biggest men's designer clothing label in the world, but it's not short of competition - particularly on the sporting front. For many years, there were a number of other sporting footwear and clothing companies that kept close company with Nike but today its biggest competitor is Addidas. The two companies have always had a rivalry - sometimes healthy, sometimes not - and it's often the next marketing deal or the latest design craze that puts one ahead of the other. Whilst this competition continues, it's difficult to say who leads the way when it comes to men's designer clothing, but Nike has used its brand power over the past 15-20 years to establish a real foothold towards the top of the market.

As with all brands, there are times when big is beautiful, and times when a subtle approach is best. Nike's "tick" brand is so recognisable, that they only need to use it in a subtle way in order for everyone to know which brand it is. The reinforcement of this logo from their sportswear into their men's designer clothing means that just changing the colour or the placement of the tick can appeal to a wider market without compromising the brand. Nike are branding experts, so whether you want to wear the brand because of its comfort and style or you like to flash a little logo, you'll be able to find exactly what you're looking for.

In the men's designer clothing market, footwear is becoming as important as in the women's market. Sports brands are particularly successful in this area and Nike have recently re-introduced some of their most popular designs, both to appeal to new customers and to offer older ones a sense of nostalgia. Nike's latest footwear initiative is called PhotoiD and allows customers to send their favourite photo to Nike. You'll then get a picture back showing a trainer design made up of the two dominant colours of your photo. Save the picture as your wallpaper, or get straight back to Nike and order a pair of custom trainers with your photo as inspiration. Men's designer clothing doesn't get much more interactive than this.

Northern Threads offers a range of men's designer clothing from its online store and from its hugely successful high street store in South Shields. Our owners have more than 20 years' retail fashion experience and are dedicated to bringing the best designer clothing to your door. With a great range of labels, including Lyle and Scott, Fred Perry, Moschino, G-Star, Nike, Diesel, Penguin and Hugo Boss, and the very best in customer service, you can be sure that however you choose to buy, you'll get a great experience. Call 0191 454 7358, email info@northernthreads.co.uk or browse online to find out more.