Moschino - Love Parade

It's easy to love Moschino. The designer label is much sought after for its unique style. And now you will really, really fall in love with Moschino as the label teamed up this year with the advertising agency Independent Ideas to launch Love Moschino - the new brand name for the Moschino jeans collection.

The Love Moschino range taps into the qualities typical of the Moschino brand: irony, intelligence and creativity. But adding to these distinct fashion qualities that make the Moschino brand so big, are the warmer qualities of love - empathy and sentiment. The advertising agency came up with Moschino Love to embody the expression and focus of ideas and freedom from formality, that the clothing range exemplify. And Love Moschino is themed along the lines of love and everyone's search for love.

As an advertising concept, the label launched a website - lovemoschino.com and a Love Moschino advertising campaign with a Love Moschino calender that offers messages month by month to inspire the fashion conscious. In a world where bad news dominates, the credit crunch continues to bring gloom and doom and global catastrophes seem around every corner, the webzine 'Love News' is refreshingly dedicated to all news that's good in the world.

Like most major brands, Moschino is more than just the clothes, it's a lifestyle and attitude. And the launch of Love Moschino last February in Milan was accompanied by music and performance art inspired by the concept of love. The music set was called 'Wear is Love?' as a pun on the fashion clothing line. The theme also taps into the romantic tradition of Italy, home of the Moschino brand and a country renowned for its sense of style. Moschino's campaigns are known for their cutting edge creativity, and it's this innovative approach that keeps the brand such a sought after designer label in men and women's fashion.

Moschino was originally created by the late Franco Moschino in 1983. It's a much desired label as it stylishly taps into classical designs and quality, but always with a twist - a design stamp called 'classico con twist'. The humour and style of the clothing label is why it is still such a major player and has endured today - Moschino collections are often praised for their whimsical, sexy and unique styles.

Northern Threads offers a range of men's designer clothing from its online store and from its hugely successful high street store in South Shields. Our owners have more than 20 years' retail fashion experience and are dedicated to bringing the best designer clothing to your door. With a great range of labels, including Lyle and Scott, Fred Perry, Moschino, G-Star, Nike, Diesel, Penguin and Hugo Boss, and the very best in customer service, you can be sure that however you choose to buy, you'll get a great experience. Call 0191 454 7358, email info@northernthreads.co.uk or browse online to find out more.