It could have been so easy for Lyle and Scott to struggle on as golf suppliers, but a combination of excellent quality clothing and forward-thinking marketing has led to the brand becoming one of the most popular men's designer clothing labels.
Men's designer clothing - 130 years old
Lyle and Scott have been in business for over 130 years, producing the finest knitwear for a variety of markets. Of course, the label first really took off when the company began producing golfing wear, but its popularity comes because of the sheer quality of the textiles used and the fit produced. Lyle and Scott men's designer clothing doesn't just look great - it feels great, and that's why so many sports stars and celebrities are happy to wear the brand.
The Eagle dominates men's designer clothing
The Lyle and Scott golden eagle logo is bold and proud. The company adds it to every piece of clothing and it's a large logo that isn't easily missed. Because the rest of the company's clothes are fairly traditional in terms of colour and pattern, however, the eagle bears pride of place on every item. The Eagle was first added to Lyle and Scott's men's designer clothing in the late 1960s, and was rapidly trademarked to avoid copies. At that time, Lyle and Scott were mainly clothing golfers, but they were quick to recruit top golfing stars to their cause - in much the same way as Nike and other sportswear companies later did with basketball and football stars. Golfers such as Gary Player, Tony Jacklin, Greg Norman and Lee Westwood have all worn the Lyle and Scott brand and many of today's players are also fans.
Today's men's designer clothing
Today, Lyle and Scott is a popular men's designer clothing label, worn by sports people and celebrities alike. Actors such as Jude Law and musicians like Alex Turner and Liam Gallagher love the brand because of its quality, style and simplicity. With a new brand identity, although still keeping the golden eagle, and with a vintage range to complement its newest styles, Lyle and Scott has managed to retain and enhance a reputation that started on the Scottish borders in the 19th century. How many other men's designer clothing labels can make the same claim?
Northern Threads offers a range of men's designer clothing from its online store and from its hugely successful high street store in South Shields. Our owners have more than 20 years' retail fashion experience and are dedicated to bringing the best designer clothing to your door. With a great range of labels, including Lyle and Scott, Fred Perry, Moschino, G-Star, Nike, Diesel, Penguin and Hugo Boss, and the very best in customer service, you can be sure that however you choose to buy, you'll get a great experience. Call 0191 454 7358, email info@northernthreads.co.uk or browse online to find out more.
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