Men's designer clothing - Hugo Boss Goes Green

Hugo Boss is one of the world's most recognisable men's designer clothing empires. All around the globe its high style and superior quality has wowed fans on the catwalks and in high street stores alike, attracting the most stylish clientele. Its Hugo fragrance is a best-seller, and both its men's and women's ranges are sought after by celebrities in the music and movie worlds. But rather than remain content with its original labels and products, Hugo Boss is now branching out into sports style wear with its Huge Boss Green label, in a bid to compete with brands such as Fred Perry and Lyle & Scott. This is how the men's designer clothing label is making the transition.

Hugo Boss was created by its eponymous founder in 1923 in Germany to provide high-end menswear apparel. The label has separate divisions offering different ranges, including Hugo Boss Black for top, sleek designs, Hugo Boss Orange for stylish casuals, accessories and perfumes, and the Baldessarini range for premium fashions. 1987 saw the launch of the Boss Orange brand, which broke away from the company's traditional looks by offering more sporty, casual looks. Now Hugo Boss is targeting a more sporting clientele with its Huge Boss Green line.

Hugo Boss Green is a special line of men's designer clothing that focuses on providing a sporty look. Classic cuts teamed with fresh new designs make the brand accessible for all fans of the brand, especially those who love to take their style onto the golf green. Short sleeve shirts and polos, zip sweats, baseball caps, wool hats, and cool cotton t-shirts make up a range that has something for every sporting guy, whether he wants to wear the products whilst he's perfecting his putt or simply hanging out with his friends at the weekend.

When it comes to sports-style men's designer clothing, there is a whole field of competitors. Labels like Fred Perry and Lyle & Scott have been well-established as stylish sports brands for decades, so the newcomer Huge Boss Green label will have to work hard to impress fans and convert them to the new brand. However, with the Hugo Boss reputation as a global brand offering high quality clothing that hits all the top trends on the mark, the company should have no trouble in getting ahead of the game.

Northern Threads offers a range of men's designer clothing from its online store and from its hugely successful high street store in South Shields. Our owners have more than 20 years' retail fashion experience and are dedicated to bringing the best designer clothing to your door. With a great range of labels, including Lyle and Scott, Fred Perry, Moschino, G-Star, Nike, Diesel, Penguin and Hugo Boss, and the very best in customer service, you can be sure that however you choose to buy, you'll get a great experience. Call 0191 454 7358, email info@northernthreads.co.uk or browse online to find out more.