Diesel, the famous men’s and women’s fashion brand, has recently announced that they will be partnering with PlayStation Home as part of a new online campaign. PlayStation Home is the new platform for PS3 users which allows gamers to join a 3D social community and interact, sharing gaming experiences together.
It is pretty revolutionary, and interesting to see Diesel is leading the way with this new product.
Diesel – The PlayStation Involvement
If you are curious to know just how a clothing brand and a gaming console have managed to join forces, then it is due to the new features of the PlayStation Home. The Diesel brand is going to become “virtual” and offer users of the PlayStation Home the latest clothing and accessories. Another name joining Diesel in this venture is the contemporary furniture designer name Ligne Roset.
It has been reported that Diesel will be offering men’s designer clothing (as well as women’s) in the form of an avatar, which is the image next to an online user’s name. The items will range in price from free-of-charge to approximately £1.30.
The new PlayStation Home was engineered by Mindshare Invention, and the company believes that through the launch of this new platform, clothing brand Diesel will be able to engage with its target audience in a whole new way. With Diesel being as popular as it is in the clothing sector, being selected to work with PlayStation can only increase their popularity. When it comes to men’s designer clothing, the typical male customer that Diesel appeals to, the young, trendy and fashion-conscious, will also be gadget conscious and no doubt have the latest gaming equipment that they spend their hard-earned cash on. Some might say this was a very smart move for Diesel and PlayStation, as both brands have worldwide popularity.
Diesel – Men’s Designer Clothing
Now that Diesel has moved into the virtual gaming world, perhaps other men’s designer clothing brands will follow. It is no secret that Diesel has a wide range of products to offer the male customer, from fragrances to trainers, and so this is a great opportunity for Diesel to attract more fans, as well as promoting the PlayStation name.
Looking for Men's Designer Clothing?
Northern Threads has a huge selection of designer clothes and can provide the male, fashion-conscious consumer with hot designer brands. We are proud of our successful high street store in South Shields and also our online store, where you can shop for your favourite brands at your convenience. Northern Threads features labels such as Diesel, Moschino, G Star, Hugo Boss, Nike, Penguin, Fred Perry and Lyle and Scott. With more than 20 years’ retail fashion experience, we are here to help. Feel free to browse our online store or call us on 0191 454 7358. Alternatively, you can email us at info@northernthreads.co.uk
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